Of what practical importance is the study of organisational buyer behaviour to the personal selling function?

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Selling And Sales Management

ISBN: 275523

11th Edition

Authors: Kenneth Le Meunier-FitzHugh

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Question Posted: May 04, 2024 09:43 PM

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Of what practical importance is the study of organisational buyer behaviour to the personal selling function?
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Of what practical importance is the study of organisational buyer behaviour to the personal selling function?

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The study of organizational buyer behavior is of significant practical importance to the personal selling function for several reasons 1 Understanding Customer Needs By studying organizational buyer b...View the full answer

Selling And Sales Management

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