One expert contends that sales training is not at all as complicated as some would claim. He
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One expert contends that sales training is not at all as complicated as some would claim. He predicts that regardless of the advances in communication, resources, technology, and training tools, the basic selling skills that trainers teach salespeople will change very little from those that have been successful during the past 50 years. What will change, according to the expert, is how salespeople are trained to use these skills effectively. Do you agree with this prediction?
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Contemporary Selling Building Relationships Creating Value
ISBN: 102447
5th Edition
Authors: Mark W. Johnston, Greg W. Marshall
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