2. How can sales promotion and publicity be used to supplement a personal sellingdriven strategy? ...

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2. How can sales promotion and publicity be used to supplement a personal selling–driven strategy?

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Sales Management Analysis And Decision Making

ISBN: 9780367252731,9781000651942

10th Edition

Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., Michael R. Williams

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