2 What are the dimensions of national culture that were identified by Geert Hofstede, and how might...

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2 What are the dimensions of national culture that were identified by Geert Hofstede, and how might they affect a salesperson in a variety of country settings?

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Sales Management A Global Perspective

ISBN: 9780415300445,9781134420100

1st Edition

Authors: John B Ford, Earl Honeycutt, Antonis Simintiras

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