2. You are the sales manager for WorldPub, a textbook publishing company. You believe it would be...
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2. You are the sales manager for WorldPub, a textbook publishing company. You believe it would be a good idea to get involved on the Internet to help move your company’s line of college business textbooks. Discuss your strategy for using the Internet and other sales channels to sell textbooks.
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Related Book For 
Sales Management Analysis And Decision Making
ISBN: 9780367252731,9781000651942
10th Edition
Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., Michael R. Williams
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