3. Refer to p. 134 to Sales Management in the 21st Century: Achieving Congruence and Realism at...

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3. Refer to p. 134 to “Sales Management in the 21st Century: Achieving Congruence and Realism at W.B. Mason Office Products.” What does W.B. Mason Office Products do to help it achieve congruence and realism in its salesforce?

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Sales Management Analysis And Decision Making

ISBN: 9780367252731,9781000651942

10th Edition

Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., Michael R. Williams

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