Understand the relationship-building step of the global selling process and how the salesperson can make the best

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Understand the relationship-building step of the global selling process and how the salesperson can make the best impression when meeting the prospective buyer and ultimately gain their trust and cooperation.



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Sales Management A Global Perspective

ISBN: 9780415300445,9781134420100

1st Edition

Authors: John B Ford, Earl Honeycutt, Antonis Simintiras

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