Why is personal selling typically emphasized in business markets and advertising emphasized in consumer markets?

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Sales Management Analysis And Decision Making

ISBN: 231662

6th Edition

Authors: Ingram Thomas Et Al.

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Question Posted: Oct 25, 2024 10:09 AM

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Why is personal selling typically emphasized in business markets and advertising emphasized in consumer markets?
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Why is personal selling typically emphasized in business markets and advertising emphasized in consumer markets?

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Sales Management Analysis And Decision Making

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