Although trust is an essential element of every sale, the meaning of trust changes with the type

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Although trust is an essential element of every sale, the meaning of trust changes with the type of sale. What are the three main types of sale, and how does the nature of trust change within the realm of each type?

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Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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