Distinguish between emotional and rational buying motives.

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Selling Today Partnering To Create Value

ISBN: 9780133156850

7th Canadian Edition

Authors: Gerald L. Manning

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Question Posted: Mar 02, 2024 11:01 PM

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Distinguish between emotional and rational buying motives.

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Both emotional and rational buying motives influence customer decisions but they stem from different sources and play distinct roles in the purchase process Heres how they differ Emotional Buying Moti...View the full answer

Selling Today Partnering To Create Value

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