Part of the preapproach planning phase entails a review of how the relationship, product, customer, and presentation

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Part of the preapproach planning phase entails a review of how the relationship, product, customer, and presentation strategies can enhance the sales presentation. Explain these strategies and why the sales presentation may need to be reviewed to embrace adaptive selling.

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Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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