Planning and developing a customized presale presentation plan takes a great deal of time and energy. Why

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Planning and developing a “customized” presale presentation plan takes a great deal of time and energy. Why is planning so important? Describe the three main activities (in sequence) in the process of planning the sales presentation.

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Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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