The primary goal of a relationship strategy is to create rapport, trust, and mutual respect. These principles

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The primary goal of a relationship strategy is to create rapport, trust, and mutual respect.

These principles form the foundation of long-term partnerships. Describe the concept of partnering for today’s customers and salespeople.

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Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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