The Ritz-Carlton hotel chain illustrates the total product concept discussed in this chapter. Research value-added information on
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The Ritz-Carlton hotel chain illustrates the total product concept discussed in this chapter. Research value-added information on the Ritz-Carlton chain by accessing the www.ritzcarlton.com website. Choose a location and click “Meetings.” Click “Quick Facts” and print the information presented. Circle at least five features you consider to be value-added features. Examine the room rates by clicking on “Accommodations.” On the fact sheet you printed, record the room rate for a single- and double-occupancy room.
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Selling Today Partnering To Create Value
ISBN: 9780133156850
7th Canadian Edition
Authors: Gerald L. Manning
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