What are bridge statements? Describe how salespeople use worksheets to identify and develop features, benefits, and bridge
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What are bridge statements? Describe how salespeople use worksheets to identify and develop features, benefits, and bridge statements.
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Bridge statements in sales are connectors that link features of a product or service to the benefits they provide to the customer They essentially bri...View the full answer
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Related Book For 
Selling Today Partnering To Create Value
ISBN: 9781292458632
15th Global Edition
Authors: Gerald Manning, Michael Ahearne
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