You see an advertisement by a leading retailing organization for a sales manager whose primary role is to support and lead a department and a team of people to deliver the best store experience for customers. You note that one of the main responsibilities is to lead and coach a team to deliver the best shopping trip for customers by ensuring great service, standards, and availability. To apply for this position, you need to reflect on the following:

i. Based on what you have learned from this book and your assessment of the website of a coaching organization called Reachable (itsreachable.com/executive-coaching), describe the role of sales coaching.

ii. What are the various sales coaching techniques?

iii. Outline sales coaching tools and tips in terms of software (AI) and educational resources.