1. How is the port of Rotterdam trying to influence its relationship with its customers? The port...
Question:
1. How is the port of Rotterdam trying to influence its relationship with its customers? The port of Rotterdam, the largest and busiest in the world, covers nearly 5000 hectares and has over 60 km of dockside berths. Around 32,000 ships use the port each year, handling nearly 300 million tonnes of cargo. Apart from being a vital link in the supply chains of countless organizations, the port provides services to the transportation companies that ship goods through it. It is in this role – as provider of services – where it sees its future, as developing ‘partnership’
arrangements with its major customers. Competition in the port business is fierce. Rotterdam is acutely aware of the intense competition from other large European ports such as Hamburg, Antwerp, Zeebrugge and Bremen. Forming partnerships with its customers is a response to such competitive pressures
Step by Step Answer:
Operations And Process Management Principles And Practice For Strategic Impact
ISBN: 9780273718512
2nd Edition
Authors: Nigel Slack , Stuart Chambers , Robert Johnston , Alan Betts