1. Roughly estimate your spending for an average month. What percentage of your spending goes for services...

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1. Roughly estimate your spending for an average month. What percentage of your spending goes for services versus goods? Do the services you purchase have value?

In what sense? If you had to cut back on your expenses, what would you cut out?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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