1. Think about a service you receive. Is there a gap between your expectations and perceptions of...
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1. Think about a service you receive. Is there a gap between your expectations and perceptions of that service? What do you expect that you do not receive?
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Utsab mitra
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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