1. Think of another service company that provides integrated service marketing communications. Go to the service companys...
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1. Think of another service company that provides integrated service marketing communications. Go to the service company’s website and find the section where it posts its advertising and communication. Is the company’s campaign as comprehensive and as integrated as Hotels.com’s campaign, as described in the opening vignette? Why or why not? What should be added, changed, or deleted to improve the campaign?
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Jehal Shah
I believe everyone should try to be strong at logic and have good reading habit. Because If you possess these two skills, no matter what difficult situation is, you will definitely find a perfect solution out of it. While logical ability gives you to understand complex problems and concepts quite easily, reading habit gives you an open mind and holistic approach to see much bigger picture.
So guys, I always try to explain any concept keeping these two points in my mind. So that you will never forget any more importantly get bored.
Last but not the least, I am finance enthusiast. Big fan of Warren buffet for long term focus investing approach. On the same side derivatives is the segment I possess expertise.
If you have any finacne related doubt, do reach me out.
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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