1. Using the Internet, find the official site for the Net Promoter Score. Use the links in...
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1. Using the Internet, find the official site for the Net Promoter Score. Use the links in the site to locate other researchers’ opinions of the measure, and make a list of the benefits and disadvantages discussed in those articles. If you were a CEO, would you use this measure as the “only number you need” to predict growth? Why or why not?
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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