1. Using your own personal examples, discuss the general importance of customers in the successful creation and...
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1. Using your own personal examples, discuss the general importance of customers in the successful creation and delivery of service experiences.
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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