1. Using your own personal examples, discuss the general importance of customers in the successful creation and...

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1. Using your own personal examples, discuss the general importance of customers in the successful creation and delivery of service experiences.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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