2. Choose one of the peripheral services (such as computer, library, placement) provided by your school. What

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2. Choose one of the peripheral services (such as computer, library, placement) provided by your school. What hard standards would be useful to track to meet student expectations? What soft standards would be appropriate? What one-time fixes would improve service?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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