2. Consider a recent service purchase that you have made. Which of the factors influencing expectations were
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2. Consider a recent service purchase that you have made. Which of the factors influencing expectations were the most important in your decision? Why?
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Related Book For
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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