2. Describe how a firms relationships with customers may evolve over time. For each level of relationship
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2. Describe how a firm’s relationships with customers may evolve over time. For each level of relationship discussed in the chapter, identify a firm with which you have that level of relationship, and discuss how its marketing efforts differ from those of other firms.
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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