2. Discuss the benefits to a company of having an effective service recovery strategy. Describe an instance

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2. Discuss the benefits to a company of having an effective service recovery strategy.

Describe an instance in which you experienced (or delivered as an employee) an effective service recovery. In what ways did the company benefit in this situation?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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