2. Interview a local firm and see what it knows about its key drivers of financial performance....
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2. Interview a local firm and see what it knows about its key drivers of financial performance.
What are the key service drivers of the firm? Does the company know whether these service drivers relate to profit?
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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