2. Use the Internet to locate the website of Disney, Marriott, Ritz-Carlton, or any other well-known, high-quality

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2. Use the Internet to locate the website of Disney, Marriott, Ritz-Carlton, or any other well-known, high-quality service organization. Which provider gaps has the company closed? How can you tell?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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