2. Why are service employees critical to the success of any service organization? Why do we include...
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2. Why are service employees critical to the success of any service organization?
Why do we include an entire chapter on service employees in a marketing course?
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Leonard McMahon
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Specializing in middle, high school, and ESL student education, I aim to equip all students with the language skill, reading ability, writing proficiency, and confidence they need to achieve their goals. I have been a successful tutor and teacher for more than 20 years, including time spent teaching at a prestigious academy in Seoul, South Korea.
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Sincerely,
Leonard McMahon, MDiv
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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