3. Create a photographic or video blueprint for a service of your choice. Analyze the blueprint from

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3. Create a photographic or video blueprint for a service of your choice. Analyze the blueprint from the customer’s perspective and suggest changes that could improve the service design.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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