3. Interview a nonprofit or public sector organization in your area (it could be some part of...
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3. Interview a nonprofit or public sector organization in your area (it could be some part of your school if it is a state school). Find out if the integrated gaps model of service quality framework makes sense in the context of its organization.
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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