3. List five incidents in which a service company has exceeded your expectations. How did you react...

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3. List five incidents in which a service company has exceeded your expectations.

How did you react to the service? Did these incidents change the way you viewed subsequent interactions with each of the companies? In what way?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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