3. To this day, many companies believe that service is a cost rather than a revenue producer....
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3. To this day, many companies believe that service is a cost rather than a revenue producer.
Why might they hold this view? How would you argue the opposite view?
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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