3. Using Table 12.1, think of specific services you have experienced that fall within each of the...

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3. Using Table 12.1, think of specific services you have experienced that fall within each of the three levels of customer participation: low, medium, and high. Describe specifically what you did as a customer in each case. How did your involvement vary across the three types of service situations?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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