4. Can provider gap 4, the communication gap, be closed prior to closing any of the other...

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4. Can provider gap 4, the communication gap, be closed prior to closing any of the other three provider gaps? How?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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