4. Using the SERVQUAL scale in this chapter, create a questionnaire for a service firm that you...
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4. Using the SERVQUAL scale in this chapter, create a questionnaire for a service firm that you use. Give the questionnaire to 10 people, and describe what you learn.
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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