5. Describe a time when your satisfaction in a particular situation was decreased because of something another

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5. Describe a time when your satisfaction in a particular situation was decreased because of something another customer did. Could the organization have done anything to manage this situation more effectively? What could it have done?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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