5. Describe several instances in which a service companys explicit service promises were inflated and led you
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5. Describe several instances in which a service company’s explicit service promises were inflated and led you to be disappointed with the service outcome.
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Related Book For
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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