5. Discuss service guaranteeswhat they are, the benefits of guarantees, and when to use themas a type
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5. Discuss service guarantees—what they are, the benefits of guarantees, and when to use them—as a type of service recovery strategy.
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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