6. Again, think of a service job you have had or currently have. How did or does...

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6. Again, think of a service job you have had or currently have. How did or does the organization handle relevant challenges listed in Table 1.1?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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