6. How might a service blueprint be used for marketing, human resource, and operations decisions? Focus on
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6. How might a service blueprint be used for marketing, human resource, and operations decisions? Focus on one of the blueprint examples shown in the text as a context for your answer.
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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