6. What reasons can you give for companies lack of use of research information? How might you...
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6. What reasons can you give for companies’ lack of use of research information?
How might you motivate managers to use the information to a greater extent? How might you motivate frontline workers to use the information?
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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