7. How can quality service be used in a manufacturing context for competitive advantage? Think of your
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7. How can quality service be used in a manufacturing context for competitive advantage?
Think of your answer to this question in the context of automobiles, computers, or some other manufactured product you have purchased.
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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