8. Discuss Figure 8.2 in terms of the four types of opportunities for growth represented there. Choose
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8. Discuss Figure 8.2 in terms of the four types of opportunities for growth represented there. Choose a company or service, and explain how it could grow by developing new services in each of the four cells.
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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