8. How might yield management apply in the management of the following: a Broadway theater? A consulting
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8. How might yield management apply in the management of the following: a Broadway theater? A consulting firm? A commuter train?
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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