8. What other strategies can you add to the four offered in the section on customer education?...

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8. What other strategies can you add to the four offered in the section on customer education? What types of education do you expect from service firms? Give an example of a firm from which you have received adequate education. What firm has not provided you with adequate education?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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