A retail chain is proposing to subscribe to the Open 4 Sale service described in the Global
Question:
A retail chain is proposing to subscribe to the Open 4 Sale service described in the Global Services in Action feature and to introduce it as an added value service to all its customers. Discuss the service provider issues that would need to be addressed before the launch.
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Retail sales personnel would need to be on board with ...View the full answer
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Related Book For 
Services Marketing: Concepts, Strategies, & Cases
ISBN: 9781285429786
5th Edition
Authors: Douglas Hoffman, John Bateson
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