Again, what conclusions do you draw about yourself and the firms in Exercise 3? How would each

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Again, what conclusions do you draw about yourself and the firms in Exercise 3? How would each of these firms potentially avoid your defection? What could each of these firms do to avoid defections in the future of customers with a profile similar to yours?

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Services Marketing

ISBN: 9780273756064

7th Edition

Authors: Christopher H. Lovelock, Jochen Wirtz

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