Services Marketing(7th Edition)
Authors:
Christopher H. Lovelock, Jochen Wirtz
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Book details
ISBN: 0273756060, 9780273756064
Book publisher: Pearson Education
Book Summary: The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
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