Analyze a service firm along the key aspects of the Service-Profit Chain. Assess how well the firm

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Analyze a service firm along the key aspects of the Service-Profit Chain. Assess how well the firm is performing at the various components of the Service-Profit Chain, and make specific suggestions for improvements.

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Services Marketing

ISBN: 9780273756064

7th Edition

Authors: Christopher H. Lovelock, Jochen Wirtz

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